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We’ve spent the last week writing a lot about having a virtual storefront. We’ve written about six traits all successful e-commerce businesses share and how to become a marketplace merchant. While those articles are incredibly important, today we are going to talk about how to continue to acquire new customers for your online business.

Adding new customers to your business in the bread and butter of owning a business. Whether you’re online or a brick and mortar; adding new customers doesn’t have to be complicated, and it certainly doesn’t need to cost you a ton of money either. Today, we’re talking about foolproof ways to get new customers for your small business.

Social Media is your Friend

People and social media signs

When it comes to ways to get new customers for your small business, it is hard to ignore social media. Joining Instagram, Facebook, Tumblr, anywhere you can get new customers is a great way to expand your online presence. Groupon and other daily deal sites are an excellent way for customers to explore your product at a discounted price.

Give Something Away

Get new customers by doing a giveaway

Customers, new or old, love free things. Think about what item or discount you can giveaway and then make it fun. You can easily create a giveaway by merely having the customer like a photo on Facebook. Or you can get super fun and have them post a video of some sort. Either way, customers love a good freebie, and this is a great way to add new customers.

Understand Past Customers

Look at past customers to get new customers

In trying to find ways to get new customers for your small business it is a great idea to understand why you have acquired past customers. Does your business attract customers because of low prices or stellar customer service? Whatever the answer is you’ll want to make sure and continue to be excellent in that arena and promote it.

Use Current Customers

Friends posing for selfie

Use your current customer base to expand to new ones. Offer customers a discount code when they have referred a certain amount of people to your site.  Similarity, offer an incentive for writing a positive review about one of your products. What your current customers say about your business can most definitely be used to add new customers to your small business.

So there you have it. 4 foolproof ways to get new customers for your small business. Have an additional idea? Make sure and share them below in the comments.