The Long Version (Our Story)
We wanted to launch an online store but as we delved into the process we learned it was not all that simple. Several barriers existed such as figuring out payment processing, which online store platform to use, how to design and market, how we would print our merchandise, etc. The whole process seemed daunting and overwhelming.
At the same time, some of the solutions out there had many stipulations: minimum orders, limited colors, low profitability, and no option to white-label the shop.
There Had to be an Easier Way
Thus, Printaroo was born out of necessity. We knew there had to be people facing these same barriers so we began designing a simple software that solved many of these issues. However, we still had to figure out the fulfillment side. Through networking and getting in contact with some fulfillment centers we introduced the concept of crowd-buying which allows us to provide the lowest possible rates, passing the savings down to our users.
During our branding process we determined that the most admirable animal was the kangaroo due to their resilience and determination. More importantly, the fact that they can only move forward resonated strongly with our core values. The kangaroo, which to us represents forward thinking and energetic qualities, was the perfect spirit animal for our brand. We continue to move forward with this optimistic attitude and an emphasis on providing quality service and support.
1. A fully-integrated online shop platform designed to be a turn-key solution for nonprofits;
2. A proprietary software handling everything from hosting, fulfillment, customer service, payment processing, and more.
A group of kangaroos is called a “mob.”
When you sign up for an account with Printaroo, you join a community of like-minded, motivated individuals.
We like to call ourselves the Roo Mob!
Logos & Graphics
Download Printaroo’s logos… and Roo too!
Brand Identity Guidelines
From core values to logo and color specifications, this is a reference for anything related to Printaroo’s brand!